I could make up a story that one morning I woke up and had a vision to create my own tequila brand because I couldn’t find the one that I liked. But the truth is, I recognized a tremendous opportunity that morning – the chance to create a brand meaningful for people worldwide. With soccer reigning as the world’s most popular sport and tequila’s popularity soaring, it felt like a commitment worth making. Thus, Delantero Group was born and the journey began.

No cutting corners, Delantero Group joined forces with the renowned Feliciano Vivanco y Asociados distillery in the town of Arandas in the Highlands of Jalisco, a fifth-generation agave-growing and -distilling family. This partnership was perfect for crafting traditionally-made artisanal tequila, one that will captivate soccer enthusiasts and players across the globe.

In every drop of Delantero Tequila, you’ll find the fusion of our love for soccer and tequila, crafted with unwavering dedication. 

Ilia Lerner